Reinforce42

Privacy Policy for Sunbough

Last updated: October 31, 2026

Publisher: reinforce42 ("we", "us")

Contact: [email protected]

Policy URL: this page

1. The short version

2. What we collect

We collect no data you type in. The game and its partners collect:

DataExamplesCollected byWhy
Device and app identifiersFirebase app-instance ID, Firebase installation ID, IDFV, advertising ID (IDFA, only if you allow tracking), AppsFlyer IDFirebase, Google AdMob, AppsFlyerCount players, show and measure ads, prevent ad fraud, learn which ad or store listing brought an install. Only Google AdMob and AppsFlyer use the advertising ID
Gameplay and usageSessions, that the tutorial was completed (recorded only after you answer the consent prompts), puzzles started and completed, board size, time to solve, hints used, whether a hint was free or rewarded, daily puzzle played, consent summaryFirebase Analytics (our events); AppsFlyer (app opens and sessions only)Understand and improve the game and its tutorial, measure retention; attribute installs
Ad dataWhich ads were shown, ad format, the revenue an impression earned, clicksGoogle AdMob, Firebase, AppsFlyer (the revenue of each ad shown and its format)Show ads, count ad revenue, measure which install sources pay back
Device informationModel, OS version, language, time zone, screen size, app version, network typeGoogle (AdMob, Firebase)Make the game and ads work on your device; diagnostics
Remote settings requestCountry, language, time zone, OS and platform version, Firebase app ID, app package name, SDK version, Firebase installation IDFirebase Remote ConfigDeliver the game's remote settings, including a switch that can turn ads off
Approximate locationCountry or region inferred from IP address. We never request precise (GPS) locationFirebase, Google AdMobChoose the right ads and legal rules for your country; regional statistics
Crash and performance dataStack traces, app state at the crash, device stateFirebase CrashlyticsFind and fix crashes
Consent choicesYour answers to the consent and tracking promptsGoogle UMP (consent form), Apple ATTRespect your choices

When each partner starts. No partner starts during the first-launch tutorial. Ads, Firebase Analytics and Crashlytics start only after you have answered the consent prompts, and Analytics and Crashlytics only if you allowed them. Firebase Remote Config also runs when you decline analytics (after the tutorial), so that a switch that turns ads off can reach every player; it receives only the "Remote settings request" data above. If you decline after agreeing earlier, the game turns Analytics and Crashlytics off and clears the Analytics data stored on your device.

AppsFlyer (install attribution) starts only after you have answered every consent prompt, and only if you agreed to data use in the consent form where that form applies. It reads the advertising ID only if you allow tracking; if you do not, it starts without that ID. If you later withdraw consent, AppsFlyer stops and is not started again until you consent again.

Local-only data (never sent off the device). These records live only on your device and are not collected, transmitted or shared: your settings (automatic dots, sound, haptics, theme, motion, high-contrast trees), your tutorial progress, your boards in progress with their pencil marks and undo history, your completed puzzles, and your daily streak. Deleting the app deletes all of them. Gameplay events in the table above may say that a puzzle was completed or a hint was used, but the stored records themselves never leave the device.

3. How we use it

4. Who receives data

We do not sell your personal data for money. Some laws, such as California's, treat sharing data with ad partners for cross-context behavioral advertising as a "sale" or "share". Our ad partner and our measurement partner do receive data, so we treat it as one and let you opt out (section 8).

PartnerRoleTheir policy
Google AdMob (Google Mobile Ads SDK; no third-party mediation)Shows ads and measures themhttps://policies.google.com/privacy · https://policies.google.com/technologies/partner-sites
Google (Firebase Analytics, Remote Config, Crashlytics; UMP consent form)Analytics, remote settings, crash reports, consenthttps://policies.google.com/privacy · https://firebase.google.com/support/privacy
AppsFlyerAttributes installs to ad campaigns, measures ad revenue per install sourcehttps://www.appsflyer.com/legal/services-privacy-policy/
Apple (App Store)Distribution, tracking permission (ATT)Apple's own policies

Our partners process data under their own terms and privacy commitments, which provide protection of user data at least equal to this policy. We also disclose data if the law requires it, or to protect players and the game from fraud.

5. What adapts to you

What adaptsBased onYour control
Ads (which ads you see)Advertising ID, device data, approximate location, ad interactions, where you consentedDecline personalization in the consent form; on iPhone, deny tracking

Nothing else adapts to you. Puzzles, hints and ad frequency follow the same fixed rules for every player:

6. Children and teens

The game is intended for players aged 13 and up and is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has used the game, contact us and we will delete what we can link to that device.

The game does not ask for your age or birthdate, and this version of the game does not read Apple's age range, so it receives no age information.

7. How long we keep data

DataRetention
Firebase Analytics event dataEvent-level data: 2 months. Data tied to a device's analytics identifiers: 14 months, reset each time that device plays again. Aggregated reports are kept longer
Analytics events exported to our Google Cloud project (BigQuery)14 months, then deleted automatically
Crashlytics crash reportsThe period set by Google for Firebase Crashlytics; see its policies in section 4
Google AdMobThe period set by Google; see its policies in section 4
AppsFlyer attribution and ad-revenue dataThe period set by AppsFlyer; see its policy in section 4
On-device data (settings, progress, boards, streak)Until you delete the app

8. Your choices and rights

9. Security and international transfers

Data is encrypted in transit (HTTPS). Partners may process data in the United States and other countries. Where the law requires it, transfers rely on safeguards such as the EU Standard Contractual Clauses in our partners' terms.

10. Changes

We will update this page and its date when our practices change, and ask for consent again if a change requires it.

11. Contact

reinforce42, [email protected].